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Marketing Strategy

Strategic and Tactical Marketing

Marketing is not one thing. It is a lot of things – some big, some small – when coordinated together make a significant improvement in your product, product line, and company growth. Creating and executing a successful marketing plan requires creativity, talent, and experience.  


Strategic Planning


​You have an idea about where you want your business to go. Need some help getting there? A solid plan based on sound experience is paramount for success.

Tactical Marketing


You have a plan. Now who is going to drive that plan and make it happen? Writing copy, creating collateral material, managing the process and all the details takes time, and time is money.

Who needs Karl?

When you need to take your business to the next level, it just makes sense to have someone help you that has been there before.


If you are looking for a marketing strategy to grow your product, product line, or entire business, if you need a plan to assure that your product gets to market properly, if you want top-quality deliverables, which ultimately results in increased sales, better perceived value, and premium prices – all while keeping costs to a minimum, then it is time to talk to Karl.  

He will design solutions tailored specifically to the needs of your business in order to ensure you achieve the success you deserve.

I had the good fortune to work with Karl for many years at Weatherford. I relied heavily on Karl's marketing expertise and judgement.
Karl developed multiple cost effective product launches for my product line and helped establish the "Red Eye" brand as one of the most recognized in our industry.
John Lievois, PhD.
Global Program Manager-Flow, Weatherford International
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