Karl is a creative individual with a passion for reimagining traditional marketing. He has years of experience growing technical businesses by developing and implementing marketing strategy and commercializing products for successful market entry.
By gaining an understanding of the market, the technology, and customer's organization, he has provided effective, targeted messages that ultimately result in creating sales opportunities, penetrating existing accounts, and advancing opportunities through the sales process. He builds lean marketing teams that produce top-quality deliverables while keeping costs to a minimum –resulting in increased sales, better perceived value, and premium prices.
Karl is known for both a strategic and “hands-on” approach to marketing, which includes acquiring a thorough understanding of the technology. When on a project, he has an unwavering focus on the activities that make a product, product line, and company successful.
He is an accomplished author in industry publications and seminar technical papers; maintains budgets; creates websites; performs voiceovers; presents to customers and industry experts; creates applications; plans, sets up, works, dismantles, and follows up with leads from tradeshows; creates and executes industry events; takes field and product photography; enhances speaker's performance with training; and develops compelling messages for a variety of products.
Karl through his company, VAZKA Corporation, continues to assist companies with their marketing campaigns and general communications including Drill2Frac, Lightning Production Services, MGB Oilfield Solutions, and Air National Texas.